Welcome to Style Your Minds, the podcast for women who are ready to choose themselves, burn the rulebook, and blaze their own trail in life and in business.

For women who know they are meant for more, and have waited far too long for someone to give them the permission they thought they needed.

I'm your host, Cara Allwell, bestselling author and mentor to women entrepreneurs.

If you're ready to change the world, be inspired, and meet other incredible women on the same mission, you're in the right place. Let's do this.

Jamie, welcome to Style Your Minds. I have been dying to have you on the show for the longest time, and I'm just so happy that you're here today.

Oh, thank you so much for having me. I'm so happy to be here. Can you tell our listeners a little bit about yourself?

Sure, and well, my name is Jamie Kernleema. I'm author of the new book Believe It. Probably most well known for as a founder of a company called It Cosmetics, or I started that in my living room with no money.

I didn't realize how hard it was going to be through years and years and years of nose, hundreds of nose, and rejection, and eventually built a cosmetics into, well, today it's the largest luxury makeup company in the country.

And then sold it to L'Oreal, and so it's been kind of a wild journey, and a mama, a new mama of two, and yeah, and a fan of you, so honored to be here.

You're so humble. I'm listening to you talk. I'm like, oh, my God, there's so much more that we need to take into about everything that you're doing because you're just so amazing.

And you and I connected a while back, and I remember just hearing your story and being so inspired and so drawn to you because you are so powerful and you have done so much, but you still have this just vulnerability about you and this warmth.

So I would just like love to hear a little bit about the journey. I mean, you kind of just casually said that you own this like massive makeup brand.

But there's a lot more to that. So I want I would love for you to just share with everyone listening.

How you got started. I know how you got started, but I would love to just hear like what prompted you to start this brand because I think one of the things that I really believe in is like creating the things you wish existed, right?

Like finding the things that you want and actually not waiting anymore, just making them. And that's what you did. So can you talk a little bit about your how you launched everything?

Yeah, of course, absolutely. And I love I love that question. Thank you. It's really it's funny. Maybe you experience this too, but I for so many years, I would get so many messages on Instagram from women just saying like, Oh, I heard your story.

You went from Denny's waitress to billion dollar entrepreneur. Like did you just get lucky or wasn't easy or did you have connections or and then they're like, you know, for me, I'm struggling and I'm not getting traction.

And I realize that like when people just see the highlight real out there, just get the headline only.

And if we never share the real like how it started, how it really happened, like the real stories behind the stories, we don't and we typically don't see those on social media or even really in the press much.

So I think when we, you know, part of why I wrote believe it is to is to really share all that stuff because I think that what my hope and prayer is that it helps people feel less alone.

And more enough in their own struggles and their own journey and an own belief on, you know, on the possibility of their own dreams. And so yeah, my story is so different. The real story is so different than it seems in the headlines.

I started as a, well, I thought my whole life, I thought I wanted to be a, have a talk show and share other people's stories. And so when I was a little girl, I would watch Oprah and my living room every day. And I just knew my whole life. That's what I wanted to do.

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