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Waste No Day: A Home Services Motivational Podcast

How To Be Expensive in a Cheap World

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0546 Ratings

🗓️ 1 December 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCCJoin the Waste No Day! Facebook group: https://wastenoday.pro/FBgroupIn this episode, we talked about value communication, discounting, pricing strategy, technician confidence, market positioning...

Transcript

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0:00.0

But the price isn't just a number.

0:05.2

It's a statement.

0:07.1

I would even say on the higher level teams, it's a standard.

0:12.0

It's a vow we make with the customer and ourselves.

0:17.2

We don't charge more because we're greedy.

0:20.2

We charge more because we refused to do average work at average pay and give the client average results.

0:29.2

We charge more because we're the one who shows up when the water's on the floor and the family's looking at us like we're the last helicopter out.

0:40.5

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services

0:46.4

industry as it relates to plumbing, heating, air conditioning, and electrical. More than a podcast,

0:52.9

Waste No Day is a credo, a determination, a mindset. It is a never-ending

0:58.0

discipline. It is a refuse to lose pursuit. It is a wake-up call every morning to waste no day.

1:05.0

Now here's your host, Brian Burton and Nate Minnick.

1:21.4

Hey, welcome to another episode of the Waste No Day podcast, your host, Nate and Brian, hanging out with you again.

1:22.5

Looking forward to another great episode, and we are talking about a very important

1:26.2

subject, especially around this time of

1:28.4

the year, where you see all kinds of offers and deals and specials going on. We're talking about

1:33.8

being expensive in a cheap world and the race to the bottom. So we're looking forward to having a good

1:40.5

conversation around that today, and I think it's going to be very appropriate, as I mentioned, this time of year. But really, this is a temptation that can happen any time

1:48.3

of the year, as you may be in a market that has this type of, what do you say, strategy

1:54.3

occurring. So we'll get to that in just a second. We're going to kick it off here with a little

1:59.3

bit of an intro ourselves. And we're going to start it off here with a little bit of an intro ourselves.

2:01.0

We're going to start off, as always, with a quote from Brian.

...

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