Hey, welcome back to the Personality Hacker Podcast. My name is Joel Mark Witt.

And I'm Antonia Dodge. So we're continuing a short series, what's turned into a short series talking about

becoming an influencer online or digital media creator.

We've done two podcasts talking about

yourself, yourself and learning and connecting the value and experience you bring and the advice you bring in the world and

how that can be built up inside yourself as

a influencer seeing yourself as the product itself, the product you bring to the world,

how you should think about yourself. In the last show we talked about how you should think about yourself. In the last show we talked about

how you should think about your content. We talked a little bit about creating

value. How do you value your content? What value is the content you're creating?

The formats we gave some tips on how to structure

content, how to think about the outline, how to baby record and get a lot of content out there

in a quick way and test it and get feedback from an audience quickly to calibrate that content and we talked

about being professional and not slick and we made some distinctions around that.

So if you haven't heard those two shows, it would be really good to go back

and listen to those because it's going to make more sense today what we're talking about.

Because today we're going to talk about the distribution, the audience, and the broadcast elements. So now that you've worked on your... the You are the product. You've created high quality content, content that you know the value of.

And it's good stuff. You know how to create it and make it.

Now we're going to talk about getting it into an audience.

How does an audience respond? How do you

identify an audience? How do you get it to them? How should you be thinking about

your audience? There's gonna be a lot of marketing here and this is where we're

...