Hey, welcome back to the Personality Hacker Podcast. My name is Joe Mark Witt.

And I'm Antonio Dodge.

So at the time of this recording it's summer and my sons were visiting me.

They usually lived with their mom about an hour and a half away.

And somehow, while they were visiting, a bag of Doritos got into my world, my sphere.

And I found myself in my home

eating a bag of, I think it was like nacho cheese

flavored Doritos.

And I was crunching into them and I just have to have to say that this

might be one of the most delicious I don't want to necessarily call it a food item

one of the most delicious crunchy taste experiences on the planet.

This isn't a commercial for Doritos.

But it's interesting because I'm sitting there eating

some of the chips out of this bag.

And I'm reading on the back the ingredient list which is a very long

list of things I cannot pronounce and I see that there's MSG in them and I just

keep eating them knowing I'm poisoning my body but this crunch and this flavor that has been

probably chemically and scientifically engineered to send signals to my brain

that this is good and pleasant and pleasurable and all these positive

reward triggers in my like in my brain I'm sure it's been architected that way like

on purpose and I think that it's so interesting that I'm like doing that I'm having this experience and I know that I'm probably poisoning my body

I'm actually putting something harmful into my system much like if you drink alcohol

...