Hey, Alex here. Before we get into today's episode, I wanted to invite you to a virtual event that I'm hosting titled Podcasting Made Simple Live. It's for podcasts hosts and guests who want to grow their influence, revenue, and expertise on either side of the microphone. To see the details and to get a free ticket, please visit podmatch.com slash event. Tickets are normally $97, but if you enter code PM Live, you'll get free VIP access,

which is just my way of saying thank you for listening to this podcast. And now let's get into today's

episode. You're listening to Podcasting Made Simple. Is adding video to your podcast the reason your

podcast fails? I've been podcasting since 2015,

and the whole concept of pod fading has been around for pretty much that whole time.

What's changed was the number of episodes the average podcast would last before they faded away.

Maybe it was five episodes, maybe it was 10 or seven. Even though these specific numbers can bounce around.

One of the tricky things about podfading by its very nature is if a podcaster is not

interested in doing a show anymore, it's really hard to know why they stopped.

But over the years that I started with the company brand and podcast and then my own

podcast has become my full-time job now, the most consistent thing that I've seen as the cause for

pod fade is the same thing. Burnout. Creating podcasts is just a lot of work. And recently, I've seen

more and more podcasters feeling the pressure to create video. Some people even go so far as to say,

you have to have a video podcast, to which I'll say right off the bat, you do not

have to have a video podcast to be successful. For example, a study published in June of 2025

from Signal Hill Insight says, quote, the majority of podcast consumers are still using an audio

first platform most often, and even most YouTube primaries are using audio apps, end quote.

So, do you have to do a video podcast? No, you do not have to do video to have a successful podcast. With that said,

video can be a great addition to the audio version of your podcast for the folks out there

who prefer to watch podcasts instead of listen to them.

Think of it like a music video. Do you watch music videos or do you just listen to music?

Most people listen to music more than they watch music videos, but there's still definitely an audience for music videos as well. So I'm not here to tell you that adding video to your

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