How to Attract Customers Fast with the Right Incentive with John Dwyer
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 20 June 2026
⏱️ 22 minutes
🧾️ Download transcript
Summary
John Dwyer is a direct response marketing expert who convinced Jerry Seinfeld to front a record-breaking banking campaign - and now helps businesses attract customers using powerful incentive-based marketing strategies.
Top 3 Value Bombs
1. Discounting is a race to the bottom; smart businesses use incentives to shift focus away from price and protect their margins.
2. The most effective incentives have low hard cost but high perceived value, making them irresistible without hurting profitability.
3. Matching the right incentive to the right audience is critical; relevance drives conversions, not just the offer itself.
Check out John's website and register. Receive a free vacation voucher upon signup. Learn how to access vouchers for as low as $32 for business use - Incentive Webinar
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
50 Days - Join JLD on his free '50 Days to Something' video series on YouTube and create something special in 50 days.
Framer - A website builder that offers real-time collaboration, a robust CMS with everything you need for great SEO, and advanced analytics that include integrated A/B testing. Get started building for free today at Framer.com/fire. For 30 percent a Framer Pro annual plan use code FIRE.
Transcript
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| 0:00.0 | Boom. Shake the room. Fire Nation, JLD here and welcome to entrepreneurs on fire. |
| 0:08.4 | Brought to you by High Level, the all-on-one sales and marketing platform. |
| 0:12.2 | Today we'll be breaking down how to attract customers fast with the right incentive. |
| 0:16.6 | So drop these value bombs that are brought to John Dwyer into EO Fire Studios. |
| 0:20.2 | John is a direct response marketing expert who convinced Jerry Seinfeld to front a record-breaking |
| 0:25.7 | campaign and now helps businesses attract customers using powerful incentive-based marketing strategies. |
| 0:31.1 | And today we're going to talk about what you actually do, incentives versus discounts, |
| 0:35.3 | what actually works, the vacation incentive, and oh so much more. |
| 0:38.9 | And a big thank you for sponsoring today's episode goes to John and our sponsors. |
| 0:44.2 | Stop duct taping your business together. High level runs your website, your funnels, email, automation, |
| 0:49.4 | scheduling, payments, and memberships all in one place. And when you sign up at high level fire.com, |
| 0:54.4 | you get a 30-day free trial, |
| 0:56.1 | plus my exclusive bonus stack that includes weekly office hours |
| 0:59.2 | with me and much more. |
| 1:00.8 | Visit high-level fire.com. |
| 1:03.5 | High-level fire.com. |
| 1:06.4 | Fire Nation, are you ready to build something special |
| 1:09.2 | in the next 50 days? |
| 1:11.1 | Check out my free YouTube series, 50 days to something. |
| 1:15.1 | Short and strategic step-by-step videos by me, JLD. |
| 1:18.7 | On day 50, you'll have a valuable asset. |
| 1:21.4 | And the best part is it's completely free. |
... |
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