How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 April 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks 00:54 – Go to the webpage to see the content 00:57 – Look at the pages that rank on Google using the key terms 01:07 – Then, go to your site to create content with more keywords 01:23 – Use Adbeat for advertising 01:29 – SpyFu is good for keyword research 01:33 – Built With helps you know the technology your competitors are using 02:07 – Use WhatRunsWhere to show the graphics and display of your competitors 02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them 02:44 – Check their lead share posts to see the content that people like and don’t like 03:00 – Eric likes Ahrefs as it is similar to SEMRush 03:21 – Go to the top pages section in Ahrefs 03:36 – Ahref’s gap analysis tool 03:58 – Ahref’s keyword difficulty tool 04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out 04:29 – Eric uses Screaming Frog to crawl a website 05:00 – Check SimilarWeb, too 05:10 – That’s it for today’s episode! 3 Key Points: Utilize the online tools that are already available and ready your pockets for the paid ones. Knowing what your competitor is up helps you to stay at the top of your game. Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Errit Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to analyze your competition
1:01.0	in less than 10 minutes.
1:02.8	Neil, take it away.
1:04.3	Sure, go to SEM Rush, put in your competitor
1:07.5	URLs, you'll see all the keywords
1:10.0	that they're getting traffic from.
1:11.8	Then what I like doing is in taking those URLs and pages
1:15.8	that they're getting traffic from or those keywords,
1:17.8	you can Google them, take those URLs,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.