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Marketing School - Digital Marketing and Online Marketing Tips

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 1 April 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? 00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google 00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it 01:52 – You can do a lot with Google Analytics without the paid version 02:43 – Neil has used the paid version and there’s really no difference 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead 03:15 – Omniture is almost the same as Google Analytics 03:55 – Don’t use either of them and you’ll save money! 04:01 – That’s it for today’s episode! 3 Key Points: Try the tool, first, before purchasing its premium version. Opt for the more efficient, but less pricey tools if you can. Beware—not all paid versions are better versions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

low time.

0:51.8

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about

0:59.0

is on the shirt or Google 360 premium

1:03.0

worth the cost.

1:04.0

So, On the Chir and Google 360 premium.

1:06.8

These are analytics tools that cost you upwards of six figures

1:11.3

or more per year.

1:12.6

Omniture is owned by Adobe,

1:14.1

and Google 360 premium, obviously by Google.

...

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