How to Integrate Chatbots into Your Marketing | Ep. #246

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 April 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing 00:34 – There’s been a chatbot craze since 2016 00:49 – Eric explains what a chatbot is 01:15 – Chatbots can understand the basic level of support 01:22 – Eric shares how chatbots work in regards to marketing 01:50 – The best version of chatbots 02:05 – It’s not a 100% automated bot 02:15 – A human element combined with chatbot is what works best 02:21 – How you type within the chat can be a very meticulous process 02:26 – Neil shares his experience outsourcing this to the Philippines 02:37 – Have someone who can nurture the chatbot interaction 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding 03:38 – At the moment, bots are still imperfect and will fail at times 03:51 – Eric reads a sample chatbot message 04:14 – Chatbots are not gaining traction 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip 04:46 – Neil shares why having a more aggressive bot is better 05:21 – It is still your job to convert people 05:29 – Use chatbot to your advantage 05:34 – That’s it for today’s episode! 3 Key Points: Chatbot can offer a very basic level of support which can work to your advantage. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
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0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Erittsou.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to integrate chatbots
1:00.0	into your marketing.
1:02.0	So the chatbot craze has been happening since 2016. A lot of
1:06.5	investment dollars have been going into it. Slack started a bot fund as well. You can see some
1:11.4	bots have actually raised a know a couple million dollars
1:13.5	so you know the question is well first what are chat bots exactly so these are you
1:19.6	know it could be where you go into Facebook messenger and you talk to 1-800 flowers and you get flowers delivered to you.
1:26.4	Or a simple bot could be American Express.
	...

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