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Marketing School - Digital Marketing and Online Marketing Tips

How to Amplify Your Content | Ep. #129

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 7 December 2016

⏱️ 13 minutes

🧾️ Download transcript

Summary

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for. Time Stamped Show Notes: 00:28 – Today’s topic: How to Amplify Your Content 00:35 – 20% of your time should be spent creating content and 80% marketing it 00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content 01:21 – Groove HQ’s CEO’s strategy was to get people to share their content 01:45 – Use hunter combined with every site you’re linking out to 03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content 03:22 – Send emails manually instead of using tools like SendGrid 03:29 – Use HubSpot to track how many email opens you’re getting 04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads 05:57 – Google and study the “Pinterest Traffic Experiment: Side Hustle Nation” 06:36 – Neil uses BoardBooster for Pinterest 07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites 08:13 – Don’t forget to promote to your social channels using Meet Edgar 08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week 10:14 – Neil’s spendings on blog posts 11:18 – Try boosting your posts, too 11:39 – That’s it for today’s episode! 3 Key Points: Reach out to people in the same niche—link to their work and show your appreciation. Focus on getting people to SHARE your content. If budget is not an issue, try paid advertising to drive traffic to your site. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Hello and welcome to another episode of Marketing School.

0:55.7

I'm Eric Sue.

0:56.7

And I'm Neil Patel.

0:57.8

And today we're going to talk about how you can amplify your content.

1:01.9

So the thing we've been talking about constantly,

1:04.9

a quote taken from Derek Halburn is 20% at a time you should be spent

1:08.8

on creating your content, the other 80% should be spent on promoting it.

1:12.3

So the question is, how you go about amplifying

1:15.1

your content, because if nobody sees it,

1:16.9

it's not really going to go anywhere.

1:18.2

So first and foremost, I always like to start with hand-to-hand combat,

...

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