How to Use Google’s Search Console to Grow your Traffic | Ep. #128

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 December 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic 00:37 – Google’s Search Console is a free SEO tool from Google 01:05 – Click on the search analytic section to know which clicks you should be getting 01:38 – Sort impressions and look at your CTR 02:37 – You should be using structured data 03:55 – Get started with Rich Cards 04:07 – Look at the crawl errors that are happening on your site 05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile 06:31 – Look-up “mobile usability” 07:02 – Look at the regions you’re targeting and select accordingly 08:08 – That’s it for today’s episode! 3 Key Points: Google Search Console has so much to offer for FREE—get acquainted with it. Look at the pages that are getting impressions, but not many clicks. Make the adjustments necessary to optimize CTR. If you’re not using structured data, you’re losing traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about how you can use Google Search Console to grow your traffic.
1:02.0	So first and foremost Google Search
1:04.2	console we've talked about a couple times on this podcast but it's basically a
1:08.7	free you can call it an SEO tool from Google that's going to tell you how your search traffic is doing, what
1:14.8	keywords you're ranking for, impressions for specific keywords or pages, and any errors that you have
1:21.3	on your site, and there's a lot more that you can do with it so this is table stakes
1:24.5	Hopefully you have Google search console installed, but first and foremost this is something Neil and I like to do but
1:32.0	Look at Google search console and what you should do is go ahead and click on the search analytics section
1:37.5	This is going to help you basically capture a lot of clicks that you should be getting but aren't getting at the moment.
1:42.8	So go to search analytics.
	...

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