The Land and Expand Content Marketing Strategy | Ep. #745

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 August 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Land and Expand Content Marketing Strategy [01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it. [01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month. [02:12] They are planning to expand the content to see if it positively affects their traffic. [02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it. [03:18] Use AHREFS and see how your keywords are ranking. [03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords. [03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic. [04:42] That’s all for today! [04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of marketing school. I'm Erratu.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about the Land and Expand content marketing strategy
1:02.0	that we are actually going to, we're planning to employees.
1:05.8	So this is literally the first time on this podcast and we're telling you a strategy that we're going to try right now.
1:10.3	And it's going to hold this accountable to actually trying it, so we have to do it. Technically it's going to hold this accountable to actually trying it so we have to do it.
1:13.4	Technically it's going to hold people on our team accountable.
1:16.7	Yes, we're going to do it. We're going to do it.
1:19.0	All right, so anyway, we have this domain, I mean we do this podcast every single day, we're well over 700 episodes now,
1:25.0	thank you all for listening.
1:26.0	Appreciate it.
	...

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