How To Adapt If Your Market is Getting Saturated #1846

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 September 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated. [00:06] Taking an omnichannel approach to stay afloat. [01:19] Using Airbnb as an example of counter positioning. [02:43] Word of mouth becomes your main lead generation channel once you are big enough. [03:08] That’s it for today! [03:09] Go to marketingschool.io/live to learn more about our upcoming live event. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	They, we are going to talk about how to adapt if your market is getting saturated.
0:05.2	We have one word for you, Omni Channel.
0:07.9	You know, if your market is getting saturated, that's fine.
0:10.6	That means you're in a good market, hopefully a big market because it's getting saturated.
0:14.8	And it doesn't matter if you're first center market, last center mark.
0:19.1	All right, guys, before we start, we got a special message from our sponsor.
0:23.9	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.4	The faster your website loads, the better off you are.
0:31.2	With Google's Corvital update, that makes it super, super important to optimize your site
0:36.0	for low time.
0:37.4	And one easy way to do it is use the host that Eric and I use dream host.
0:41.9	So just go to dream host or Google it, find it, check it out.
0:45.9	And it's a great way to improve your low time.
0:48.4	Okay, there's always going to be saturated markets.
0:51.7	And the better the market, the more saturated tends to get over time.
0:54.8	We'll look at the car industry.
0:56.2	Look at the PC industry, the self-linear industry.
0:59.1	Anything that's big gets saturated.
1:01.3	If you really want to grow, you can't rely on one or two channels.
1:05.3	Because in saturated markets, all marketing channels get expensive.
1:08.4	So you got to get creative.
1:09.7	For example, my ad agency NP Digital, we do SEO, social media market.
	...

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