Nifty Ways To Vet The Best Marketers Before Hiring Them #1847

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 September 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them. [00:25] The cost of a bad hire is bigger than an a solid hiring process. [00:47] Asking candidates how they would solve specific problems and testing them. [02:05] Lessons for hiring from Who. [02:33] Using written prompts and combining past experience with hypotheticals. [03:36] Vetting clients on their social media platforms. [03:55] Using extreme reference checking. [05:09] That’s it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Who Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:50.4	Today we are going to talk about a nifty ways to vet the best marketers before hiring
0:56.0	them.
0:57.3	It's a very competitive labor market right now, right?
1:00.5	So at the same time, you have to know how you're vetting people because at the end of the
1:05.0	day, if you make a hire and it's the wrong hire, you can end up losing your shirt for
1:09.2	six to 12 months.
1:10.2	So the time you lose arguably is more expensive than the money you spent.
1:13.8	I only really have two ways.
1:15.4	You may have more than me.
1:16.7	And I found that over the years, these two strategies work extremely well.
1:20.6	So the first strategy that I have is in an interview, I don't really care for the resume
	...

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