Cold Emails That Have Worked On Us #1845

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 September 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Cold Emails That Have Worked On Us. [00:15] An offer to grow his Instagram account that Eric bought. [00:45] Neil’s experience of falling for a cold email that said his YouTube thumbnails sucked. [01:22] Pointing out a problem and then offering a solution. [02:13] Lead generation offers that Neil has been entertaining. [02:47] The offer, the onboarding, and the subject line. [02:57] That’s it for today! [02:58] Go to marketingschool.io/live to learn more about our upcoming live event. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Today, we are going to talk about cold emails that have worked on us.
0:03.7	So a couple of emails ago, we talked about how to write quick,
0:06.4	effective cold emails that convert.
0:08.3	Now Neil and I want to talk about cold emails or just cold outreaches that have worked for us.
0:12.4	I'll start first.
0:13.3	I actually, this is not a cold email per se, but it's a cold outreach on Instagram.
0:17.6	This is a couple of years ago.
0:18.6	But someone, all right, guys, before we start, we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.4	The faster your website loads, the better off you are.
0:31.2	With Google's Corvital update, that makes it super, super important to optimize your site
0:36.0	for low time.
0:37.4	And one easy way to do it is use the host that Eric and I use Dreamhost.
0:41.9	So just go to Dreamhost or Google it, find it, check it out.
0:45.9	And it's a great way to improve your low time.
0:48.6	I reached out to me and they were like, hey,
0:50.8	want me to grow your Instagram pay for performance?
0:52.8	And it was from a verified account.
0:54.2	So that added credibility right there.
0:55.6	So credibility is one thing.
0:57.0	The other thing was the offer was super clear to me.
0:59.2	And it was a pay for performance thing, right?
	...

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