How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.0 • 1.4K Ratings

🗓️ 29 September 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC. ✅ You'll learn how to: - Use AI to improve onsite search and 4x search-driven revenue - Build AI-powered upsells and cross-sells like Amazon - Create a RAG database to reduce hallucinations in customer service - Find and segment your highest-LTV customers using smart AI signals - Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM - Turn AI into a creative team: from email to content to chatbot to product research Plus: - How Steve built a fully automated cigar rating app in 2 days - What Shopify store owners should stop ignoring right now - Why “no-code” tools may be holding you back - Pro prompt tips to get better output from ChatGPT and Claude - What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations) This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable. 📣 Join the conversation and get our best content weekly: https://lwn.news ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/ 00:00 AI Changing Everything 04:15 Gemini Workflow Demo 07:51 Cigar App in 2 Days 11:07 AI Search Power 14:01 Fixing Search Results 17:29 AI for Cross-Selling 20:37 Virtual Bundle Tricks 23:39 Find Your Top Buyers 27:10 AOL Account Surprise 33:37 Prompting Like a Pro 36:56 Scroll-Stopping Thumbnails 40:09 Qualify Leads Fast 43:16 ADA Lawsuit Warning 46:35 What Is NotebookLM? 50:37 SEO Press Release Tip 54:25 How to Contact Steve

Transcript

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0:00.0	What if the AI tools everyone's rushing to use in 2025 are only helping some of your customers,
0:06.4	but completely ignoring others?
0:07.9	In this episode, Steve Cho shares how he transformed his stores, online search, cross sales,
0:14.5	and customer discovery using AI, and how one tweak quadrupled its sales from site search alone.
0:21.2	Stay tuned.
0:21.9	This isn't about tech for tech sake.
0:24.1	It's about making AI work for your customers.
0:31.9	Our guest today is the author of the Wall Street Journal bestselling book,
0:38.9	The Family First Entrepreneur, and a highly recognized influencer and speaker in the e-commerce space.
0:45.5	He's taught thousands of students how to profitably sell physical products online over at the the profitable online store.com.
0:56.1	His blog, My Wifequitterjob.com, has been featured in Forbes, Inc., the New York
1:03.3	Times entrepreneur, and MSNBC.
1:07.1	So our guest today is Steve Cho, and we'll get to him in a second.
1:11.7	But first, let's give a thank you to our sponsors.
1:15.2	All right, first of all, we couldn't do this podcast if we didn't have sponsors.
1:19.3	And we'd like to thank seller board, Sophie Society, Titan Network,
1:24.2	stock influence, and connect cash for your support. All right. Why don't we just get right
1:30.9	into it and bring on Steve? What's up, Norm? Hey, how are you? If you were the bearded guy,
1:37.0	I am the beardless guy. I cannot grow a beard for my life. This is by like you can grow hair.
1:43.6	You can grow hair. That's true. Yeah.
1:47.0	It's a, it's a good trade-off. So it's, it hasn't been that long. You were just on the marketing
1:53.8	misfits where you dropped a lot of interesting, uh, information. So I forgot to mention that.
	...

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