Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.0 • 1.4K Ratings

🗓️ 17 September 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. In this episode, we break down:- What the 55/75 split really means for your visibility - How A9, Cosmo, and Rufus impact your title strategy - What NOT to do with keywords, titles, and bullet points - How to speak to both humans and the algorithm - Ranking secrets Amazon doesn’t want you to know Brian also shares insights into: - How to test and adapt your titles with flat files - Where Amazon is actually pulling information from - Why your listing might not be optimized even if it ranks - How Amazon decides who shows up in Rufus search results Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend. 👀 Want to know how to rank #1 on Amazon in 2025? This episode is your blueprint. Chapters 00:00 Amazon SEO Secrets 00:53 Meet Brian Johnson 02:53 Events + Free Resources 06:12 Amazon Title Split Begins 10:12 Why It Even Matters 12:16 Boost Ranking with Titles 25:57 AI Tools for Listings 30:29 55/145 Title Strategy 33:11 Quick Title Fixes 34:28 Brand Name in Title? 35:56 Title Writing Tips 37:36 Rank Ready Giveaway 39:25 Prepping for Q4 43:01 Flat File SEO46:29 Cosmo + Rufus Explained 52:18 Human vs AI SEO57:16 Final Title Tips 59:02 Seller Q&A Session 01:08:59 Final Wrap-Up______________________________________ This episode is brought to you by Flat World Network:Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

Transcript

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0:00.0	What if the way you write your Amazon title is secretly costing you sales?
0:04.0	In today's episode, Brian Johnson breaks down Amazon's new title split, a change that's already
0:10.3	altering visibility, rank, and how the algorithm reads your product.
0:14.8	You'll learn why the first 55 characters might be the only thing your customer ever sees
0:20.6	and how Amazon's machine lens is
0:22.9	rewriting the rules of optimization. This is data-backed insight from a man who's driven over
0:29.4	$3 billion. That's $3 billion with a B in brand growth. So stay tuned.
0:40.7	Our guest is a co-founder of deepm.a.I, which is a leading authority on Amazon search
0:48.1	ranking. He's a data-driven strategist who has fueled over $3 billion, that's with a B, $3 billion plus in brand growth,
0:57.5	making him one of the most sought after experts in e-commerce.
1:01.6	And imagine that.
1:02.7	I just run into him at another event.
1:05.5	All right.
1:06.3	We're talking about Brian Johnson and he's going to be joining us in just a second.
1:10.6	But now I just want to give a quick thank you to the sponsors.
1:14.9	So we could not do this podcast without our sponsors.
1:18.6	And I want to give a quick thank you to AZRank, AMZ One Step, Sophie Society, Titan Network, and connect cash.
1:29.5	And so sit back, relax, grab a cup of coffee I did or Coke Zero.
1:35.1	And welcome, Mr. Brian Johnson.
1:38.2	How are you guys doing?
1:39.5	Nice to see you again, Brian.
1:41.0	Good to see you as well.
	...

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