HOW THIS ONE CHANGE WILL DOUBLE YOUR SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 • 1.2K Ratings
🗓️ 15 December 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Email me additional questions: briangburns@me.com
— SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
It would pay for itself if I closed only one new deal of $X value.
Please let me know by Friday if I can move forward with this 1 year course.
Thanks,
ME
Here are some student interviews from the courses:
————————————————————————————————————
Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
Twitter: @briangburns
LinkedIn: Brian G. Burns
Facebook: Brian Burns
YouTube: Brian Burns SALES PODCAST
Transcript
Click on a timestamp to play from that location
| 0:00.0 | There's one element in sales that customers pick up on very quickly, and that's it, do they care about me? |
| 0:08.6 | And this is one of the ways of building trust fast, is if we can as salespeople express our care and our concern about the client, not just about us in the context of a transaction. |
| 0:26.3 | I want to talk about that today. I think you're going to really enjoy this interview. |
| 0:31.2 | Great salesperson, great story. Let's get into it before we do. Do you have to use Salesforce out there? Don't you wish there was a |
| 0:40.2 | better, easier way? As simple as possible to get all that stuff into it that our managers want. |
| 0:47.8 | Oh, good. Now there is. Check out Scratchpad. The link is in the show notes below, where you can go to scratchpad.com. Check it out. |
| 0:57.0 | They've got this really cool Chrome plugin, so it's right in the browser. You don't have to go anywhere. |
| 1:03.3 | It just pops up, enter your stuff, and there you go. Let's get it in the interview. I'll sum it up at the end. |
| 1:10.1 | Also, big announcement. If you're in |
| 1:12.1 | the courses, the learning management system just released a community, and I've enabled it for |
| 1:18.6 | both courses, start the conversation, get the meeting, and winning the complex sale. It's the |
| 1:24.5 | second lesson when you go into the course. I'll be talking about it during office hours, |
| 1:29.7 | but it really takes the courses to the next level where they're a living everyday type of thing, |
| 1:35.3 | where people can share their success stories, their fails, ask questions. |
| 1:41.3 | Just keep it, you know, relative to the course. Here we go. |
| 1:48.7 | Hey, Tim, thanks for joining us today. As a way you getting started. Give us a little background |
| 1:52.2 | on yourself. So my name is Tim Mandel. I'm currently employed with Boobird networks here in the |
| 1:58.5 | Quad Cities or Davenport, Iowa. So I just been selling for a lot of years. |
| 2:04.6 | I actually started in cop years when I was 17, so years and years ago. |
| 2:09.6 | And kind of my career path has led me down to where I'm at today. |
| 2:13.6 | So, you know, I've got a couple girls in college. So that's who I work for. |
| 2:20.2 | So, you know, at the end of that, I may work for Bloomberg, but I work for Haley and Hannah. |
... |
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