DO KNOW THIS SECRET WEAPON TO GENERATE REVENUE
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 • 1.2K Ratings
🗓️ 17 December 2025
⏱️ 39 minutes
🧾️ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Email me additional questions: briangburns@me.com
— SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
It would pay for itself if I closed only one new deal of $X value.
Please let me know by Friday if I can move forward with this 1 year course.
Thanks,
ME
Here are some student interviews from the courses:
————————————————————————————————————
Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
Twitter: @briangburns
LinkedIn: Brian G. Burns
Facebook: Brian Burns
YouTube: Brian Burns SALES PODCAST
Transcript
Click on a timestamp to play from that location
| 0:00.0 | How do you feel about sales? What do you view it as? You may think it's, that's an academic question, |
| 0:07.3 | but it's our career, isn't it? It's what we do all day. How do you feel about it? Is it a grind? |
| 0:14.7 | Or is it a passion? Well, we all can choose that. We can develop it. |
| 0:22.5 | And on the outro of this episode, I'll give you some ideas on how and what I've learned |
| 0:27.7 | helping myself and a lot of reps become good at sales and develop a passion for it. |
| 0:36.3 | Because if you like it, it's good. |
| 0:40.0 | If you love it, it's great. |
| 0:41.8 | But if it's your passion, imagine how well you would become at it. |
| 0:47.3 | So we're going to talk about that today. |
| 0:50.1 | And we got a great rep on the line today who's developed it, grew up with it, |
| 0:55.8 | and just going to share some of his analogy, stories, and his progress through it. |
| 1:01.0 | I think you're really going to enjoy it. |
| 1:03.5 | Thanks, buddy. |
| 1:05.4 | Hey, Michael. |
| 1:06.2 | Thanks for joining us today. |
| 1:07.2 | It's a little background on yourself. |
| 1:09.7 | Yeah, listen, first of all, Brian, thank you so much for your time. I, you know, I got used to the walk and chat that you do, and it's, it's incredible. So let's stay stationary, and I am thrilled to be here with you. So, yeah, my name is Mike. Brian, just a little history, you know, there's, I'm, I am I am what I would deem the son of a salesman. |
| 1:30.8 | So for better or for worse, you know, I grew up in this small town about half an hour north, if you will, of Toronto, Canada. |
| 1:37.9 | And it was this place where I guess what we would call back then in the 80s is sort of working professionals. |
| 1:44.3 | So we had the doctors, we had the lawyers, we had the dentist, and I went home to the sales guy. |
| 1:50.5 | And, you know, dinner table chat was a little bit different at my home. |
| 1:54.0 | My father would entertain us and tell me stories about, hey, you know, this time around, |
... |
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