How This Loan Officer Used Text Messaging To Increase Production
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 25 February 2020
⏱️ 38 minutes
🧾️ Download transcript
Summary
On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I’m sitting with Mitch Mallahan who went from $10M in production to $22M in production over a 12 month period. Want to know one of his best marketing methods? Text messaging. If you’re interested in incorporating text messaging into your marketing plan, then this is the right episode for you. We’re going dive into the logistics of:
– How he sends out texts
– Who he sends texts to
– What he says in the texts
– How often the texts go out
Ready to take action and incorporate this strategy in your business. Keep listening. If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com
Transcript
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| 0:00.0 | Hello, everybody. This is Carl White, broadcasting from the secret headquarters of the Mortgage Marketing Animal Slash Freedom Club. And you are listening to Loan Officer Freedom, number one podcast in the world today for loan officers. And the reason why it's number one is because they heard that on episode, |
| 0:22.8 | I think, 90 or 91 that Mitch Malahan was going to be here. It's been building up for the last |
| 0:30.8 | three years just for this episode, Mitch. And finally, finally the curtain is pulled and here you are. |
| 0:36.7 | Great to see you here, brother. |
| 0:38.0 | Hey, thank you, Carl. |
| 0:39.7 | I appreciate you having me on. |
| 0:42.3 | So Mitch is a loan officer in Nashville, Tennessee, |
| 0:48.4 | and works with another one of the leads. |
| 0:51.2 | So Mitch is a leader, but works with Chris Haynes out of Chris Haynes's office, who is also one of the leaders so Mitch is a leader but works with Chris Haynes out of |
| 0:54.3 | Chris Haynes's office who is also one of the leaders here in the Freedom Club |
| 0:58.3 | for a great company people's home equity out of Nashville Tennessee and man what a |
| 1:06.1 | cool office that must be to have you and and Chris do you actually work in the same building? Are y'all in |
| 1:13.0 | separate locations? Yeah, no, we're in the same building. His office is literally right down the |
| 1:18.5 | hall from mine, which is pretty awesome. Yeah, dude, that's a, that's like the perfect scenario for me. |
| 1:25.2 | If I was in Nashville, that's where I guarantee that's where I'd be so so cool so you're listening to the right |
| 1:32.3 | topic if you want to hear about how mr. humble himself mr. Mitch went from |
| 1:38.8 | and correct me if I'm wrong Mitch because I'm just going off the notes that I wrote |
| 1:41.7 | down but you went from 10 million |
| 1:44.9 | for let's call it 2018 to 22 million here in 2019 as we're recording this we're at the beginning of |
| 1:58.2 | 2020 but anyway you went from 10 million to 22 million |
| 2:01.5 | in a 12-month period. Do I have that right? Yeah, that's correct. That's remarkable. First of all, |
| 2:07.2 | I just want to ask you, man, how does that feel? Oh, no, it's pretty awesome. You know, as the, |
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