How This Host Achieved a $7 Million Business Exit: Unveiling the Mystery

The Boostly Podcast

Mark Simpson

Marketing, Entrepreneurship, Business

5 • 1.4K Ratings

🗓️ 14 February 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 710. In this episode of the Boothly Podcast, Mark sits down with Isaac French, founder of Live Oak Lake. French tells the story of his journey, starting from buying a book for 99 cents to selling his business for $7 million. French discusses his beginnings in Texas, his move to Idaho, and his return to Texas where he built a property with unique cabins. Despite being kicked off Airbnb, French's business flourished, grossing over a million dollars in its first year. French credits his success to direct bookings, influencer marketing, and the book 'The Book Direct Playbook'. He emphasizes the importance of social media, specifically Twitter which he identifies as being a goldmine for networking and investment opportunities. French also touches on his new venture, teaching others about 'experiential hospitality' through his masterclass and community platform. French provides practical advice on navigating the hospitality business, from honing in on the details to maintaining long-term relationships with influencers. https://twitter.com/isaacfrench_ • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I was thinking about the title for this episode of the Boothley Podcast. It could be bought a book for 99 cents and it ended up selling the business for $7 million. But there'd be so much story to tell around at. So instead what I wanted to do is I wanted to introduce you to Mr Isaac French.
0:19.0	For those of you that don't know who Isaac is you are going to after this he founded a company called
0:25.2	Live Oak Lake that he has just exited for seven million dollars off seven properties
0:31.6	he's now moving into another ventures he's excited to launch experimental
0:37.0	hospitality that he's going to tell you all about but before that we have to dig in to the
0:40.8	background. Isaac is one of those chaps that you may not have heard about.
0:45.2	His Twitter follower, no, his ex-following, sorry, is over 21,000. He has met the likes of Kojisand,
0:51.1	says Sam Pras, Elbe Church and so many more people in this space
0:55.2	that are fascinated about this chap's journey.
0:57.8	I was very lucky to get a message from him,
1:00.2	a Twitter DM or an ex-diam saying that he read the book and he's put a few things in place and that was cool.
1:06.0	And then I diged into a story more and the more that I learn about him, the more I was impressed.
1:10.5	I was very lucky to tie him down for 20 minutes for a Zoom call and we talked about a few things. We delved into
1:16.3	influencer marketing, the growth of his business and what he's doing next. And he's so excited and he's so passionate about what he's talking about and I'm
1:25.4	excited for you to find out more about him. So without further ado let's flip
1:29.3	over have a chat with Isaac and thank you so much for turning into the podcast.
1:32.8	This is one you're going to want to like and comment and share.
1:35.9	I grew up here in central Texas on a farm with nine siblings actually, very industrious family we had lots of home-based
1:47.2	businesses and my dad had a construction company so I actually started working
1:51.7	there in high school I also learned accounting was always interested in art and architecture studied some of that and yeah a couple years ago
2:02.3	2021 I got this idea to build this property of really just a collection of cabins that was unique to something unique in Texas.
2:13.4	And I had lived in Idaho for about 10 years
	...

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