Boostly Bitesize: Creating and Utilizing Google Forms

The Boostly Podcast

Mark Simpson

Marketing, Entrepreneurship, Business

5 • 1.4K Ratings

🗓️ 16 February 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 711. In this episode of Boostly Bitesize, host Mark Simpson discusses how to effectively collect and use guest data for hospitality businesses. He explains how a simple Google form can be used to gather guests' emails, cell phone numbers, number of people in the party, and check-in dates right at the point of reservation, thus eliminating check-in frictions. He further illustrates how business owners can use these forms to conduct market research by asking questions about why the guest chose their property and how they discovered it. Mark also discusses automation strategies to engage guests celebrating special occasions. Lastly, he talks about ensuring a consent line in the form to stay GDPR compliant. • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Ready for my close-up good-looking. Let me tell you get more bookings.
0:04.8	Oh that'd be nice giving me tips tools and advice. Yeah you're gonna get them
0:08.8	hon you're gonna sit back listen to Mark Simpson.
0:11.2	What having a blast gonna get it on the Bousley
0:14.2	podcast, Bousley like Bruce Lee,
0:16.4	because it's so hard and the T is Looseleaf.
0:18.8	Making up those rhymes, don't write it just to it loosely.
0:22.1	If you want my respect, you better put direct.
0:24.9	Mm, here are the words in the podcast. That's what comes next. We have some breaking news now. The Boostley podcast is about to begin.
0:38.0	Make sure you like this post, comment, hashtag Book Direct, and share this video in Facebook groups but now let me
0:47.4	hand you over to your host Mark Simpson.
1:04.3	All right, good afternoon, good evening, and welcome to an episode of Boosley bite size and I used to do these loads back in the day and I haven't done one for a while but on the back of yesterday's market and review live there was a question I kept getting seen in
1:09.5	comments and messages and it was about the Google form and what I wanted to do in this very bite-sized
1:15.6	podcast edition of the Boostly podcast is document it, label it so that when I get these
1:21.0	questions in the future because it always happens I can just go watch this video.
1:25.4	So the question in for context for those who don't know is that when we did the market in review live
1:31.0	yesterday with James who's got the properties in Tenerife.
1:35.3	We're talking about collecting the data sooner because he was getting guest information at the
1:39.2	point of checking and the problem with the point of checking it can sometimes cause friction.
1:43.4	And if you want to cause uncertainty or annoyance, it's create friction.
1:49.3	So how do you remove that, but you still want to get the data, guessed email, phone number, etc.
1:54.9	You do it at the point of reservation.
	...

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