HOW THIS A-PLAYER MASTERED THE COMPLEX SALE AND YOU CAN TOO

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 20 April 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0	History was made this week. Actually, just a few days ago. For the first time in history,
0:07.0	a sales rep has been able to, on his drive, alone to a meeting, been able to practice live interactively with his AI sales coach and his car on his phone.
0:23.6	Hands free with the top down.
0:28.1	That's possible now.
0:30.8	And boy, does it help.
0:33.6	And that person was me.
0:35.8	I firsthand did it on a drive to a meeting preparing with a performance drill problem versus product a classic sales challenge.
0:47.3	What we've done at brevity is put that into a performance drill and you can play it, do it.
0:54.0	It asks you questions, you ask it questions. You answer questions.
0:57.5	It answers questions. Its job is to focus you on the product, which you don't want. Your job is to focus on the
1:04.5	problem, which it tries to avoid, like clients. So it gives you the exact type of scenario for one of the hardest parts of a
1:17.3	sales call. And guess what? Within days, you will be able to do this as well. If you go to brevitypitch.com and add yourself to the wait list,
1:30.7	it's a free e-val copy, eval version of brevity pitch. It's called brevity play. And if you're a sales
1:41.8	manager and you happen to want revenue to go up instead of down,
1:47.7	what do you have control over?
1:50.0	Marketing?
1:51.1	Nope.
1:53.1	The market?
1:54.5	Nope.
1:55.8	Salespeople?
1:58.4	Maybe five minutes a day.
2:02.3	Brevity pitches clients, revenues going up 20, 30 percent when people use the product.
	...

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