HOW AN UNNATURAL BECAME GREAT AT B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 23 April 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0	A long time ago, I had this goal of learning French, a foreign language,
0:07.8	because in a year or so, I had planned a trip to Paris, wanted to see the city,
0:14.7	the city of lights.
0:17.6	So, what did I do?
0:20.2	This is a long time ago.
0:21.7	At the time, this is before apps and even C.
0:28.4	Well, I think CDs were out.
0:30.3	But I bought Pimsler, French 1, 2, and 3.
0:35.1	And for a year and a half, pretty much every free moment I was listening
0:40.3	to it, practicing it, trying it. And after a year and a half, I went through all of them at least
0:48.2	three or four times. I felt I was pretty good. I could rent French movies and, with subtitles, be able to understand what was going on.
1:00.0	And you're probably thinking, well, anyone can do that.
1:02.6	Well, I'll try it.
1:04.9	See how easy it is.
1:06.7	And then there was a little surprise when I landed in Paris and went to a restaurant and, you know, everyone was greeting me in English.
1:17.6	I guess I look like an American.
1:20.5	And I would try.
1:23.3	I didn't even try.
1:24.4	I'll be honest, Brian.
1:25.7	I didn't.
1:26.6	It was like my tongue and my mouth and they would look at me and just say English.
1:35.7	English is okay.
	...

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