Hi listeners, it's Alex Morris, a staff writer here at Massive Scale.

In just a moment, you'll hear a surprising story about reaching unprecedented scale.

Unexpected stories reframe our minds from the everyday to the inventive, a crucial shift

for entrepreneurial thinking.

There's another podcast that cult faces kind of mindset.

It's called Free Konomics, a show about the hidden side of everything.

In each episode, bestselling author Stephen Dubner speaks with some of the world's most fascinating

minds, from CEOs to artists to Nobel laureates.

Together, they explore all kinds of unique ideas from business, psychology and beyond.

So search for Free Konomics in your podcast player and give it a listen.

I fell into the world of business because of the word no.

I'm a woman born of privilege.

I'm born into a royal family and I couldn't get a job.

How many other women are being told no?

I know I have privilege, but I also have a conscience.

When you marry privilege and conscience, you have an obligation and that obligation is

to give to others what you have to the best of your abilities.

That's Royal Highness Princess Rima Bint Bandar Al-Saud.

Princess Rima is a member of the Saudi royal family and Saudi Arabia's ambassador to

the United States.

But before that, she was a CEO, an entrepreneur and an advocate for women's empowerment in Saudi

Arabia.

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