Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers

The Colin and Samir Show

Colin and Samir

Business

4.9 • 703 Ratings

🗓️ 4 February 2026

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline. In this episode, we break down what this deal actually is (and what it isn’t). Why Netflix didn’t ask for a pilot. Why Salish, not a show, was the bet. And what it means when a streaming platform starts backing creators the way Hollywood used to back talent. Jordan takes us inside how the channel started as a photography vlog, why it exploded once Salish became the focus, and how they built one of the most durable family franchises on YouTube. We also talk about the mechanics: long-form retention, audience trust, why showing up every week still matters, and why YouTube remains the foundation, even after signing a Netflix deal. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Over the past year, one of the biggest stories in entertainment has been the battle between Netflix and YouTube.
0:05.5	And over the past few months, we've seen Netflix try and make up ground in that battle by signing deals with YouTube creators.
0:13.0	These have come in a variety of different forms.
0:16.0	We've seen original shows get booked with creators.
0:18.9	We've seen licensing deals for podcasts and shows that they
0:22.2	have. And now we've seen a different type of deal that was just announced this week with Jordan
0:27.8	and Salish Matter. Jordan spent most of his career as a photographer and took to YouTube to make
0:33.1	videos about photography and grow his photography business. It now has over 30 million subscribers.
0:39.2	They've done 13 billion views. And it really took off when he started making videos with his
0:44.2	daughter Salish. Over the past few years, Jordan and his daughter Salish have grown into some of the
0:48.5	most popular creators on the platform. And Salish actually is one of the most popular people in the world.
0:54.5	If you go to the website, famous birthdays.com, which is kind of like Wikipedia for Gen Z.
1:01.6	Salish Matter is the number one most searched birthday on that website over Taylor Swift.
1:08.7	And the internet really saw how popular Salish was when she launched her
1:12.4	skincare brand at the Sephora of the American Dream Mall in New Jersey. Over 80,000 fans showed up
1:18.9	and they had to shut down the mall. This version of a Netflix deal that Jordan and Salish got
1:23.8	is really different. So I wanted to have Jordan in the chair to explain the deal
1:27.7	and talk about this current moment that we're seeing with Netflix pulling YouTube creators
1:32.7	onto their platform, trying to become more relevant to a younger audience, and trying to
1:38.7	operate a bit more like YouTube. So this is my conversation with Jordan Matter
1:44.7	about his Netflix deal.
1:52.0	Okay, Jordan, welcome to the show.
	...

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