How Speakers Can Diversify Their Business With Carrie Wilkerson

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 3 April 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.

During the live stream, Grant and Carrie discuss:

Starting her brand as “The Barefoot Executive"
Self-isolating with teenagers in Texas
Why worry won’t do you a bit of good
Prioritizing daily communication with your audience
Marketing with empathy and not appearing tone-deaf
Creating leverage in your business to create a “stage” in different ways
Teach a masterclass on your area of expertise
Provide mentoring to a few clients to coach through a specific process
Create the infrastructure for a membership program (>1000 email list subscribers)
Do not stop your marketing
Using the tools you have to deliver value to your audience
Asking the question: How can I serve your people from a distance?
Don’t wait for fancy tools to create value for your audience
Virtual keynoting and reimagined virtual conference for 50,000 people
Suit up and show up every day
Make the most of the opportunities you have
If you stop your marketing now and disappear, you’ll be forgotten
Stay in healthy communication with both colleagues and clients
It’s time to build your email list and stay in connection with them
Why you can’t rely on social media and paid advertising alone
How to go get some paid contracts
Learn something new while you’re stuck at home
Stay away from the fridge and stay in your speaker clothes
Practice your material and test new stuff on Facebook Live
Take care of yourself. Your image is your business.
Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.
Set goals for each day and establish minimum expectations
Don’t be ashamed to get help. This crisis is not your fault.
Small businesses are what keep the country going.
And more

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:47.6	Hey, French, Grant Baldwin here. Welcome back to the speaker lab podcast. We are doing a series of
0:51.4	these bonus episodes right now while we were in the thick of
0:54.2	the coronavirus and COVID-19. Did we ever figure out as one or the other? Can we come up with
0:59.5	just one name? Let's do that. So today we're talking with my friend, Ms. Carrie Wilkerson.
1:04.7	Carrie, we've had on the podcast multiple times before, a successful speaker and just all-around,
1:09.3	very optimistic, positive person. we need a little bit of
1:12.0	positivity right now in the world and so carrie certainly brings that uh literally ask her a couple
1:16.3	questions and she goes for it uh so mama carrie brings it today think you're going to enjoy this
1:20.8	we talk a lot about um you know how to keep your head in the game right now how to be thinking
1:25.0	about your business and other types of offerings that you may be able to bring to the table to your audience. So fun conversation with Carrie. She throws a lot of yalls in there. It's like a good old Southern mom just giving you a butt kicking right now. So let's jump in with Gary Wilkerson. Enjoy. Hey, it was our friends, Graham Baldwin here today joined by my friend Miss Kerry Wilkerson. Hope you guys are doing well. Hope you're keeping your heads up in the midst of the chaos right now. Now, for those of you that don't know, Ms. Carey, she is a good friend of me and my wife and a phenomenal speaker, phenomenal coach, consultant, and author. Do you still go by the barefoot executive is that so kind of
2:01.3	i really i really don't it's the name of my first book and it was my first brand but really it's
2:06.7	just kind of part of who i am now it's not the overall brand anymore but i know we're all barefoot now
2:14.1	aren't we all just who looks like a profit now We're all just living at home and just every day. It's a little bit of a hot mess. All right. So how are you doing? How are you holding up and to think of all this? You know, we are healthy. Let me start with that. We're healthy. We are isolated at home. We actually were early
	...

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