How Speakers Should Handle Their Finances in This COVID World With Mike Michalowicz

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 6 April 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Grant Baldwin and Mike Michalowicz hosted a Facebook Live to talk about how speakers should handle their finances in the midst of crisis.

During the live stream, Grant and Mike discuss:

Pivoting business to accommodate canceled or postponed events
Expediting projects to fill the gap created by live events
Amplifying communication frequency while decreasing quantity
Super long, rambling emails can have a negative impact on your brand
The difference between seizing an opportunity to serve and being opportunistic
Sending out short sound bits of value to your audience is powerful
Ask your email list what they need to identify themes
Create products to meet those needs at a reasonable rate (not free)
The economy is built on paying for stuff. If we all give everything away, it falls apart.
Lessons small businesses and speakers can learn to prepare for the future
The business crisis trend
What can you do to keep the lights on
1-Step Back Technique to discover new opportunities
And more

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. Hey, what's up, Frank? Grant Bolden here.
0:48.7	Welcome back to the speaker lab podcast. Appreciate you being with us today. This is another one of those
0:53.2	bonus episodes.
1:05.3	We've been doing these Facebook lives from time to time, talking with different people in the speaking industry, talking about some different strategies and tips and things that speakers need to be thinking about right now in the midst of the chaos that is the world.
1:08.2	So today we're talking with my friend Mike McCallowitz.
1:10.4	We've had Mike on the podcast a couple times before.
1:11.3	Great guy,
1:16.9	great speaker, very, very practical business wisdom that he always brings to the table and shares. So we talk about how speakers should be thinking about their finances right now. We talk about
1:21.0	virtual speaking opportunities, how he's making some pivots and transitions in his business,
1:25.6	some of the financial lessons that speakers need to be aware of after the desk settles on all of this. So lots of good stuff here from Mike. Let's jump right into the conversation with Mike McEllawicks. Hey, it's our friends. Grant Baldwin here. Hope you guys are doing well in the thick of this weird, weird world that we are in. As you may know, we've been doing this series of Facebook lives, talking with different people
1:44.3	in the speaking and small business world, just talking about what we can do during these weird
1:49.7	times. And so today we were joined by my friend Mike McKellowitz, author of Profit, First, amongst
1:55.6	many others. He's got just a tree of, it's almost like a tree a sprouted filling filled with books what are the odds
2:03.7	crazy crazy so uh mike we appreciate you joining us how are you man i'm i'm doing well man and
	...

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