How Should a Business Define "Quality"? | SK-II Keynote in 5
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 17 April 2023
⏱️ 5 minutes
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Summary
In today's episode of The GaryVee Audio Experience is a keynote in 5 that I did with SK-II! I share an insight on quality and how we judge it. Is it based on opinion or company image? We must start a conversation to define quality and how it translates into your business' content. Are you deploying your subjective opinion on what you think would sell your product or are you actually doing what it takes to sell your product? Listen more...
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Transcript
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| 0:00.0 | Hey everyone, welcome back to the GaryVee audio experience and before this episode starts |
| 0:04.8 | I just want to remind you to please leave your comments for today's episode in the Spotify Q&A section down below |
| 0:12.7 | But also tweet Gary your feedback at GaryVee and let them know what you thought about today's episode |
| 0:21.0 | This is the GaryVee audio experience |
| 0:24.0 | One of the absolute things we should judge when we say quality is does it sell the product? |
| 0:33.5 | I do believe quality has to factor in it achieving the mission at hand which is to get someone to buy it |
| 0:41.7 | I also believe that the way quality is debated in every boardroom in the Fortune 500 CPG landscape is |
| 0:49.4 | is completely based on someone's opinion if it is hitting luxury enough, funny enough, irreverent enough, their personal opinion |
| 0:59.9 | And so I think that we must define quality first |
| 1:03.9 | I think everyone here intuitively understands if they had to bet their children's health on it |
| 1:09.9 | What the TikTok would look like to make an SK2 sell probably looks very different than what would be approved by everyone in here |
| 1:17.9 | And that becomes the debate that I would like to have because why are we emotional about what is relevant? |
| 1:26.4 | Why are we emotional about what is relevant today luxury around the world requires for growth to do partnerships with streetwear brands |
| 1:38.4 | Do you understand 25 years ago if you told Louis Vuitton or Gucci or Hermes that they would be doing collaboration deals |
| 1:46.9 | with street kids from Queens they would laugh you out of the room but they got to a point where they couldn't win on relevance enough |
| 1:54.9 | any more without them |
| 1:56.9 | We must learn from what's happened prior to us |
| 1:59.9 | If you do not acquire 25 and 27 and 20 year olds who as you know every day are requiring more and more from their formulas |
| 2:08.9 | So much so that our point of differentiation on the massive incredible formula we have continues to close the gap |
| 2:17.9 | If we do not become relevant under 35 and yesterday we will all wake up and realize that it was our era that put the executives that are dealing with the issues five years from now in a pecurious spot |
| 2:30.9 | While you are the custodians of this iconic brand I ask you to not put the next group in a pecurious position |
| 2:38.9 | My friends we don't have a lot more time putsing around |
... |
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