How to Make Quality Content in 2023
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 18 April 2023
⏱️ 53 minutes
🧾️ Download transcript
Summary
Today's episode of The GaryVee Audio Experience is a speech/fireside chat I gave for Meta! We discuss topics like how to make quality content, the most common mistakes in social media marketing, Vayner3, AI explained, why VaynerMedia is winning, kind candor and why creative agencies need to take accountabilty!
Enjoy! Leave me some feedback on Spotify and Twitter!
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Transcript
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| 0:00.0 | Hey everyone, welcome back to the GaryVee audio experience and before this episode starts |
| 0:04.8 | I just want to remind you to please leave your comments for today's episode in the Spotify Q&A section down below |
| 0:12.7 | But also tweet Gary your feedback at GaryVee and let them know what you thought about today's episode |
| 0:20.9 | This is the GaryVee audio experience |
| 0:25.1 | Today's title, so we are going to get straight into the question |
| 0:29.1 | So today's title that we said was building businesses through social and we know you are massive |
| 0:37.1 | Advocates for social channels and so I think that one to start us off because we've got so many marketeers in the room |
| 0:46.1 | Is when they are approaching marketing or your observations what are the most common mistakes or learnings you think with that approach to marketing and social? |
| 0:57.1 | So we're just going to go there right from the top |
| 1:00.1 | We are straight in |
| 1:01.1 | Look, I think everybody in this room whether you work at an agency, whether you're on the brand side |
| 1:06.1 | You know, I would argue and this is you know a tough way to start the conversation |
| 1:11.1 | But I would argue that we are in a very nascent state on marketing and social I believe that most large organizations call it the Fortune 50,000 |
| 1:23.1 | You know big companies that less than 1% of them actually take social marketing serious |
| 1:30.1 | I think they're checking the box |
| 1:32.1 | I think the entire industry of advertising has it upside down |
| 1:37.1 | Everybody's creating brand positioning then a TVC and then pushing down into digital and social |
| 1:45.1 | Predominantly with matching luggage to match what they came up with in a board room without any understanding of the platform nuances |
| 1:56.1 | The opportunities to be using the creative tools that the platforms of yourselves and your competitors have created to make content |
| 2:05.1 | They are completely missing the understanding of what social can do when it comes to winning on relevance |
| 2:13.1 | They're obsessed with the notion of scale and awareness when most brands of that size have plenty of awareness |
| 2:20.1 | They're not losing on awareness. They're losing on relevance and consideration |
... |
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