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Today we are so honored and thrilled to have with us the one and only GaryVee

I'll start with the first question now

I so I know that Gary you have been launching brands and businesses since you were seven

And if you were to launch one of your businesses like for example your wine business today in today's day in age with this social landscape with the KL

You're mentioning how would you do it differently?

You know not too differently in the macro

So for context I

Learned how to be a marketer because I ran my father's wine and liquor store at

22 years old and I had a very big passion to build my family's business

I was born in the Soviet Union and we immigrated to America when I was three years old and we grew up

You know very humbly and my father got a job as a stockboy and a liquor store and eventually owned it

So very first generation son of a merchant since I was 14

You know seven I had my own businesses had at 14 I started working for my father

Much to like actually how I think about SK2 of like a premium product within a category my father

liquor store was called shoppers discount liquors

So he saw beer and liquor and wine but discount lower end, but the store was located

In one side of it was very blue collar, but the other side was white collar and had affluence and I started noticing at 14 and 15

That people were coming in and asking for expensive wine

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