last year, I was really, really engaged in testing. Even though I had ads that worked really well,

I was still really engaged in testing. And what I have found is kind of like the winning

combinations that work for us. And knowing that feels so empowering because even though this is

a brand new campaign, it's not the same campaign that I used before because it's a different

landing page. It's different assets, right? I felt pretty confident that we would have a high

converting campaign because I know the creative that works. I know the creative down to like words

that work really well for us. I know the ad copy hooks that work really well for us. I know the headlines that work really well for us.

In fact,

we just gathered all of our ads data from the entire last year before we did this campaign.

And I was like,

we're going to pull out the highest performing of all of this.

And I'm just going to take this and we're going to use this as the basis for this new campaign. And I think that's why I have so much success is that willingness to test,

but also look at the data from those tests.

What's up, my friend?

Welcome back to the podcast.

Rick Marty here.

Thanks so much for tuning in today, as always.

This is episode number 710 here on the show and got a returning guest here on the podcast.

She's been on more times than anybody else in the history of the podcast here, Neil Williams.

She's one of our coaches inside of Accelerator, and she has

her own business, nealwilliams.com, and Neil helps coaches automate leads and new customers

coming into your coaching business so that you can sell out your coaching program. That's what

...