What's up, my friend? Welcome to today's episode in the Art of Online Business

podcast. Rick here. And this is going to be kind of a quick tip episode here on the show.

It's going to be a short one, but I think this is going to be really, really powerful for you. And I'm calling it Embracing the Muck. It's something that we as

online entrepreneurs go through. Every one of us goes through stuff, meaning challenges,

things that are annoying, things that are just not so fun maybe in the business. But when we can embrace those things,

when we can recognize what is on the other side of these challenges and stuff that might be

annoying and the not so fun stuff, when we can recognize that, hey, we're

going through this for a reason and that what's on the other side for us is really, really good,

it's going to make getting through that muck, if you will, a whole lot easier. And I want to

share with you a couple of examples. So I'm thinking of two

different accelerator members. I'm going to leave them anonymous. And one of them I'm thinking

about that I want to share with you. When they joined accelerator, they were generating

great revenue in their business. They had an evergreen funnel going. They were

running ads to it. Everything was really good. Now, a challenge, though, was that they were spending

a lot of money on ads, but could not connect the dots between, oh, I'm spending this much money on ads and I'm getting

this much money out as a result. Now, of course, they could tell what their ad spend was and

they could tell what their monthly revenue was, but they also had traffic going to the

Evergreen webinar funnel from social media and from

warm traffic, email lists, and so forth. There was no distinction between, you know, from the

ads funnel and the rest of the marketing efforts that they were doing in the business.

And so this was something I said, you've got to know your numbers in order to

scale to the point that this person wanted to scale to. You've got to know your numbers.

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