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SaaS Interviews with CEOs, Startups, Founders

How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Entrepreneurship, Business

4.6702 Ratings

🗓️ 25 December 2022

⏱️ 15 minutes

🧾️ Download transcript

Summary

Get rid of bad customer experience.

Transcript

Click on a timestamp to play from that location

0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.6

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews,

0:19.5

and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:30.1

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com.

0:37.9

Serviceform.com launched in 2018 after she sold her mobile coffee delivery company.

0:42.4

Service form helps small companies and SMBs like her coffee company get more leads faster.

0:47.8

They've got 420 customers today that pay on average $300 a month,

0:50.6

doing $150,000 a month in revenue up from $65,000 a month just a year ago.

0:54.6

So really nice growth.

0:55.8

She just closed her pre-seed $2.2 million roundout between a 10 and 15 million valuation.

1:00.3

Her and her co-founder, which also happens to be her spouse, still own over 65% of the business.

1:04.2

We're certainly rooting for them.

1:06.7

Hey, folks, my guest today is Aranti Gomez.

1:08.5

She was born and raised in Sri Lanka, now based in Europe. She moved to Melbourne, Australia for university, then ran and sold a mobile

1:14.7

coffee catering business. She found another business problem and built service form. She's now grown

1:19.4

up to a team of 52 people and raised 3 million USD. A Harry Potter fan. She builds Legos for fun

1:23.8

and took up golf recently. Again, now building serviceform.com, which helps you get rid of bad customer experiences.

1:30.7

Are you ready to take us to the top?

1:32.6

Yes, sounds good.

1:33.7

Very exciting.

1:34.9

What does that mean?

1:35.5

Tell us an example of a customer using you

...

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