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SaaS Interviews with CEOs, Startups, Founders

How he hit first $2,500/m in revenue after investing $25k of his own money in his OKR SaaS MVP

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Entrepreneurship, Business

4.6702 Ratings

🗓️ 24 December 2022

⏱️ 13 minutes

🧾️ Download transcript

Summary

Enabling startups to achieve "North Star".

Transcript

Click on a timestamp to play from that location

0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.6

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews,

0:19.5

and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com.

0:37.5

Worky.a helps you set your OKRs.

0:39.9

They've got 50 customers paying $50 a month right now for $2,500 a month in revenue.

0:44.8

They did $100,000 pre-seed round at about a $1.5 million valuation.

0:48.7

They sold under 10% there.

0:50.3

Now using that money to scale.

0:51.7

Net burn per month is about $15,000. They've got a team of six looking to move their 17 free trialing customers into paid plans as they look again to continue to scale.

1:01.2

Hey folks, my guest today is DJ. He's the founder and CEO of Worky.a. I spell WRKY.A.I. He started his career as a financial analyst, built two startups previously in EdTech and Healthcare care, managed investments with an angel network, and then built a community of 15,000 student developers during the pandemic to help students and startups with internships and trainings. DJ, you ready to take us to the top?

1:22.2

Yes, absolutely. Thank you. All right. So what is Worky? Tell me about a customer is using you and how they use you.

1:28.6

Sure.

1:29.1

Worky is helping companies to achieve their North Star.

1:32.3

It's all about people, performance, and potential.

1:35.0

We are working with SMBs to help them with their goal tracking and performance management.

1:39.9

So we are helping small businesses, especially the IT first businesses and startups.

1:46.2

They are using to keep a track of their goals and starting their goal tracking journey with us.

1:52.0

I love this.

1:52.4

Okay, so companies like Pandora first site pay you, what are companies paying on average per month to use Worky?

1:59.2

So we started with the nominal pricing, a bundle pricing of between $50 to $99 per month,

2:07.8

because we thought that with the first 100 customers, we'll spend understanding what

2:12.4

pricing strategy is something which works for us, which works for the people, especially for

...

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