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Mary's Cup of Tea: the Self Love Podcast for Women

How She Built a Meaningful Mental Health Brand with Sasha from Self-Care Is For Everyone

Mary's Cup of Tea: the Self Love Podcast for Women

Mary Jelkovsky

Body-image, Education, Relationships, Self Compassion, Society & Culture, Self Love For Women, Self Love, Self-improvement, Advice For Women, Women's Health, Health & Fitness, Mental Health, Love Yourself, Self Worth, Self-love, Body Image

4.9745 Ratings

🗓️ 14 May 2026

⏱️ 49 minutes

🧾️ Download transcript

Summary

Building something meaningful is rarely a linear process. In this episode, Mary sits down with Sasha, co-founder of Self-Care Is For Everyone, to talk about mental health, entrepreneurship, and the unexpected journey from posting illustrations online to building a multi-million dollar brand and business. Along the way, Sasha opens up about ADHD, grief, burnout, confidence, and what it really takes to keep creating when life gets hard. Let this episode be a reminder that you do not need to feel fully confident before starting something meaningful.

Transcript

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0:00.0

ADHD is a lifelong journey and you have to learn about your brain and work with your brain instead of against it.

0:08.3

And that can look like giving yourself more grace, being kinder to yourself, or building support systems around you, or building systems and tricks that work for you.

0:18.6

Hi, hello. Welcome to Mary's Cup of Tea, the self-love podcast for

0:23.0

women. Though all self-lovers are welcome here. I'm Mary. I write and speak about self-love,

0:29.2

and I'm best known for my book, The Gift of Self-Love, and I also host retreats for women.

0:34.6

And this is the podcast that will inspire you to love yourself. Have you heard of the

0:40.0

brand Self Cares for Everyone? You can look them up on Instagram. They have over a million

0:44.5

followers and it's a beautiful page dedicated to positive mental health messages. And my friend

0:50.9

Sasha is one of the geniuses behind it. She started this brand Self-Cares for

0:56.5

everyone back in 2018 and since they have given back almost $1 million into the mental

1:03.4

health community. Just extraordinary success, though it, you know, there's a lot more that goes on

1:10.7

behind the scenes, which we dig into

1:12.3

today. And I really wanted to talk about like business, but specifically like a purposeful,

1:18.8

heart-centered, mental health-oriented-esque business in case you maybe want to start something

1:27.1

like that, whether it's an idea you have,

1:29.9

a side hustle you've been experimenting with or a business inkling that you just can't get out

1:35.6

of your mind. I think you'll find some tools that are quite encouraging because Sasha has

1:41.3

also been through some shit. And despite that, she has also led this community of people who appreciate mental health.

1:50.3

And so the way her personal journey parallels with the professional business development,

1:55.2

I think is quite extraordinary.

1:57.3

So I'm excited to talk about Sasha and her journey with ADHD being diagnosed later in life,

2:04.0

her grief journey, and I'll put a trigger warning where some of the deeper, darker stuff is,

...

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