How SEO performs against LLM (Large Language Models)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 December 2024

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potential acquisition of Perplexity by Google and the shifting dynamics in social media usage among marketers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Understanding LLM Optimization and SEO Results (03:00) The Future of Perplexity and Google (05:23) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Do you know the difference between LLM optimization and SEO results?
0:05.0	Do you know what the discrepancy is if you pull up like a perplexity result?
0:10.0	How much do you think is coming from Google?
0:12.0	If I had a guess, more than 80%.
0:16.0	46% perplexity results overlap with Google top 10 organic rankings, but only 32% with Bean.
0:22.6	ChatGBT 4-0 with RAG results results overlapped 69% with Bing and still 48%.
0:28.6	69% with Bing.
0:29.6	Yeah.
0:30.6	Which makes sense.
0:31.6	Because they pull from Bing as well for Search GBT.
0:33.6	Yeah.
0:34.6	I mean Microsoft owns what 49%?
0:35.6	Some of them either.
0:36.6	Whatever. Interestingly enough, the top Google ranking appears in 72% of perplexity results, which is kind of close to what you said with the 80%, which means top rankings in Google can result in top rankings in perplexity.
0:47.3	The same top rankings from Google only appear in 22% cases in chat CBT.
0:52.3	But 72% perplexity is what you said?
0:54.5	Yes, which is 80% close to what you said.
0:56.7	And lastly, there's a visible correlation of the same Google sources appearing in
0:59.9	perplexity means the better you rank in Google, the higher chance you show up in
1:03.3	perplexity.
1:03.7	It almost feels as if perplexity would use Google rankings to train their model.
1:08.0	If Trump becomes more flexible and Europe becomes more flexible next year,
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