All right, so we have a little treat for you. So this is a coaching call from the agency

owners association. This is a group that Neil and I have for agency owners to help you grow faster.

So if you're in agency space, you are a services business. This is applicable to you. It's a little

preview of a call. It's probably 10, 15 minutes or so. And you get a sense for what it looks like

to be in the group. If you want to learn more about the group, you can go to marketing school.io slash agency.

Again, it's marketing school.com.

I.O. slash agency.

Hope you enjoy the episode.

Marcel Petify.

Welcome, dude.

He's a CEO and co-founder of Parakeeto.

It's a company dedicated to helping agencies measure and improve the profitability

by streamlining their operations,

reporting on the systems. He's also the head strategic coach at SAS Academy by Dan Martel

and the number one coaching program for B2B SaaS businesses in the world. Welcome. Thank you

for being here. I appreciate you for being here, Marcel. I'm going to turn it over to you. Let's get cracking.

Thank you very much, Austin. Hey, everyone. I'm super stoked about this because, like, it's a small, intimate group. So typically when I'm doing stuff like this, it's a much bigger room. I'm kind of talking at you guys. We'll do Q&A and do some engagement and stuff.

But like we can just really get into the weeds today and talk about the stuff that is most important to all of you.

So I know there was like a voting process that happened before I showed up here.

And there's a focus on forecasting.

We could definitely get into that. But I want to take the opportunity to just kind of get to know who you guys are, where you're at in your businesses, and feel maybe some of the burning questions that you have as it relates to the scope that I spend all of my time thinking about speaking about publishing content on and that we built an entire company around, which is that there's no other word to use to describe it, that cluster fuck that is trying to make sense

of the interconnected nature of finance, operations and delivery, and new business and sales,

...