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Powerhouse Women

How Sarah Wilson, Co-Founder Of Chip Cookies, Balances Motherhood & Scaling Her Baked Goods Empire

Powerhouse Women

Lindsey Schwartz

Education, Self-improvement, Business, Entrepreneurship

4.9 • 912 Ratings

šŸ—“ļø 23 March 2023

ā±ļø 37 minutes

šŸ§¾ļø Download transcript

Summary

Sarah Wilson, co-founder of Chip Cookies, turned her pregnancy craving into a baked goods empire. We recently sat down to discuss what inspired the vision for Chip Cookies and the strategy behind franchising her upscale bakery experience nationwide.Ā 

Sarah also shares her perspective on balancing life as a working mom of four little ones and highlights how motherhood has made her a better business owner. Plus, she has insightful advice about extracting lessons from 'failures' and working through fears that come up at every level of business.Ā 

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In this episode we talk about:

  • Building trust and buy-in from your customersĀ 

  • How to know when it's time to pivot in businessĀ 

  • What it's been like for Sarah to grow her family alongside her businessĀ 

  • Learning how to delegate and outsourceĀ 

  • The highs and lows of franchisingĀ 

Ā 

If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

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CONNECT WITH SARAH

Shop Chip Cookies: chipcookies.coĀ 

Follow Chip Cookies: @chipcookiescoĀ 

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CONNECT WITH POWERHOUSE WOMEN

Follow Powerhouse Women: @powerhouse_women

Follow Lindsey: @llindseyschwartz

Follow Hannah: @hannahmwells

Visit the Powerhouse Women website: powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Transcript

Click on a timestamp to play from that location

0:00.0

The older you get, the more willing you are to go out in public ugly.

0:04.5

You get more comfortable failing and taking a risk and being an entrepreneur, the more

0:08.8

comfortable you are to be like, let's try it.

0:10.7

I'm going to do it.

0:11.4

Like, you've got to make that first jump.

0:13.7

And it's going to get easier and easier to jump every time.

0:17.7

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

0:24.4

I'm Lindsay Schwartz, your host and the founder of Powerhouse Women,

0:28.4

and together we'll unlock the confidence and clarity you are looking for

0:33.0

to help you get out of your own way and into action around your next big idea.

0:43.5

My favorite podcast episodes to do are anytime I get to talk to amazing female founders,

0:50.0

and we also get to talk about baked goods because I have a serious sweet tooth and today's

0:56.0

episode hits on both of those. I'm joined by Sarah Wilson, the co-founder of chip cookies,

1:01.9

a concept that Sarah and her husband came up with while she was pregnant with her first baby

1:08.1

and had late night pregnancy cravings for warm, gooey chocolate chip cookies.

1:14.2

But instead of just baking the cookies and enjoying them themselves, Sarah and Sean, her husband,

1:19.5

went to work on a business plan that would allow them to deliver these warm gourmet cookies

1:24.6

directly to people's doorsteps. They now have four children and a growing

1:30.0

business. The company has expanded from just in their kitchen, literally in their kitchen, she

1:35.6

shares this story. It's so cool, to having franchises in more than 50 territories around the country

1:42.9

as of 2023. And I love that Sarah shared a lot in this

1:48.3

conversation about her journey as a mom, growing their family as they were growing this business,

...

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