Today's interview is with a very, very special guest who in the past 12 months has actually

procured 100 plus listings and she's done it all through sweat equity, marketing and a whole

bunch of hustle pillars that we're going to dive into today. Her name is Sandy Payne and she's a

rock star agent in Central Texas, Fort Hood area. Sandy, welcome to this weekend marketing. I am

so glad you're here to have this conversation about what you're doing. That has just created

such tremendous results in your business. Yeah, thank you for having me. It's always a pleasure.

It's always a pleasure. So I know that like everybody's asking you like Sandy, oh my goodness,

what's really working in your marketing because I want to give the context to the viewer that you've

done and maybe you can give the context that you've done about a hundred listings in the past

12 months. Can you just kind of give us a quick little snapshot of that? And then I'm going to

parlay that specifically into the marketing that really got you there. Yes. So yeah, so a little

over 103, I think we're at 107 listings in the last calendar year. You know, really it was important

for me to really focus on, you know, it was doubling my business. Really, that's what I did that

last year was doubled my business. And so I had to really focus on what was I already doing?

How could I improve upon that? And then what was it that I needed to add to kind of connect all

the dots between all the lead gen pillars, all the social media, everything that I had going,

I had to double down, literally double down to make that, yeah, that a possibility.

Now it's an interesting phrase. You had to connect the dots. Can you elaborate more like what is it?

Because I think a lot of people can probably feel the sense of why do this over here and that over here.

But maybe it's not all integrated and connected and building the brand, which tell us more about

what you meant by that statement. Yeah, so I think, you know, we hear all these different things.

You have to be on Instagram. You have to be on Facebook. You have to be out in your community. Do

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