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Marketing School - Digital Marketing and Online Marketing Tips

When You Should NOT Use Freelancers | Ep. #559

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 10 February 2018

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more. Time-Stamped Show Notes: [00:27] Today’s Topic: When You Should NOT Use Freelancers [00:36] When you are looking for someone to do paid ads or an involved marketing activity, ideally this will be a full-time hire that you work with directly. [01:01] Freelancers have a few clients at a time and cannot give you their full focus. [01:25] As you’re trying to scale, you’ll find they won’t move as quickly as they want. [02:06] Because you are paying for their time, try to use time-trackers like HubStaff that takes screenshots of what your freelancers are doing. [02:54] As you start growing, freelancers will sometimes take your trade secrets and use them with other clients. [03:40] Freelancers are cheaper than employees, but it may hurt you in the long run. [04:02] Is it cost or is it price that is important to you? [04:15] If you hire the least expensive freelancer, what will it cost your company when you don’t get results? [04:49] If price is more important, you will probably lose out and cost your company more. [05:03] A full-time person may cost more up front, but cost your company less in the end. [05:15] When starting out, use freelancers. When you are trying to scale and grow, it is wiser to use full-time employees. [05:39] That’s it for today! [05:41] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Erriku.

0:57.0

And I'm Neil Patel, and today we're going to talk about when you should not use

1:01.0

freelancers.

1:02.0

So certainly Neil and I use a ton of freelancers and here's

1:05.9

the thing. When you are looking for somebody let's say as an example you want someone to do

1:10.8

some that's like paid advertising or really involved kind of

1:14.9

marketing activity. Ideally this is someone that you're working with directly

1:19.2

you know this person is something that's involved full time on your business because they understand the

1:23.6

ins and outs of your business and you're not kind of just outsourcing it out.

1:27.2

Because here's the thing.

...

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