How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 June 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI. [00:08] Leveraging SEO in today's climate and building and releasing free software. [01:02] Building a brand to succeed in the long run. [01:36] Prioritizing attention and distribution and using your unique data. [02:41] Connecting with other entrepreneurs at events and sharing useful info. [03:23] Employing a dedicated AI operator for your business. [04:21] The old-school marketing tactics that still work! [05:31] Understanding internal efficiency gains and finding novel marketing methods. [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ubersuggest AnswerThePublic ClickFlow The Global 1000 Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so Neil and I, we're going to talk about how we are adopting and adapting more so our marketing so we don't get crushed by AI.
0:08.0	Yeah, so I'm curious on what you're doing on your end.
0:10.5	We're still leveraging a old concept that we've been leveraging for years and when Eric and I are saying
0:16.8	crushed by AI a lot of people assume that if you do SEO your traffic is going to be at
0:21.4	Crush we did an episode about this in the previous episode.
0:24.4	We don't believe that's the case, but time will tell.
0:27.2	One thing that we've been doing over the years
0:29.6	is continually building free software and releasing it so we have
0:34.0	UberS to this which we bought and then we added to we spent millions more to
0:38.0	make the product better we buy and to the public and we've been improving that
0:41.6	product as well.
0:42.8	We released the ads greater,
0:44.7	I don't know when, maybe a few months ago,
0:46.8	which analyzes your Google ads campaigns.
0:49.3	But when you look at all these tools,
0:51.2	what it does is it helps us get more people into the ecosystem.
0:54.7	It creates more word of mouth, more branding, and it does it all without us having to worry
0:59.7	about what keywords we're ranking for.
1:02.4	And we're not doing this because we believe
1:03.8	SEO is dead or the changes with AI it's more so if you want to succeed in the long run
1:09.7	you got to build a brand you can't rely on paid ads you can't rely on organic social You can't rely on paid ads, you can't rely on organic social, you can't rely on
1:14.8	AI or anything. What you got to do is build amazing product or service and create a brand that people just want to keep
	...

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