All right, so we're going to talk about if Google is actually sending less clicks to

websites.

So I don't know if you saw this, Neil, but I had a friend.

He posted something on LinkedIn. His name is Peter. He's a CEO of Data Box and you know they compile a lot of data from different companies and I believe what they do I'm not even describe what do, but Data Box is a company.

So here's what it says.

It says, here's Google Search Console Trend Data over the last six months from 1500 companies.

Based on this, I'm wondering if Google Search has been slowly sending websites fewer and fewer

clicks over the last six months. So before we go into this study meal, how have you

been seeing it with the tools that you have, the products that you have, etc? Do you think

it's going up or do you think it's going down flat?

We haven't really seen it going down much.

We haven't seen it going up like crazy.

I would say it's more flat to up and to give you idea we have close to a million Google search console or we have

data from over a million plus accounts.

Right, so arguably you should be posting this on LinkedIn, but let's just work off of this one for now

so I think the natural inclination from marketers is that the behavior is changing you have

tick talk you have people searching on Amazon you have

Reddit chat JBT and so what's happening right and so he's basically saying

that our data doesn't support this theory in fact from our sample median search

impressions are actually up so impressions are actually up right

which is just that people are searching Google even more and he's saying that

what's interesting is that there's an opposite trend for the median click-through rate

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