You need to have a good process for testing that and that's definitely your first couple hundred dollars is will it convert.

If it converts at all and there's room to grow, you're good to go.

If it's not converting it at all, you got to come back to figure out, hey, what's my message, what's my market, what's my positioning, my offer versus my competition?

You got to crack that nut first.

Welcome to the art of paid traffic. versus my competition. You got to crack that nut first.

Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot. You also hear what's working and not working

right now from the top minds and online marketing so that you can get more leads

and sales every day without having to empty your wallet in the process. All right, let's jump into it.

Hey, hey, what's up, everybody? Welcome to episode number 74 of the Art of Pay Traffic Podcast.

Thanks so much for being here today.

Hope you're on a great day, whatever you're up to. Now, before we get into today's episode, I want to welcome all the new listeners that we have here in the show. Last week, we had a huge

spike in downloads one day, and I'm honestly not sure what caused that spike. So if you are

sharing the show with your friends or your email list or your followings on social

media, thank you so much for doing that.

Really appreciate it.

If you're a new listener to the show, welcome.

My name is Rick Mulready, and I'm going to give a little background on myself and on the show

here, something I haven't done really since episode number one.

That was 74 episodes ago.

So I've been using Facebook ads since the year 2010.

And what I do in my business is I help entrepreneurs and businesses create freedom in their lives by

...