How Meta Ads Manager Is Lying to You & What You Can Do About It

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 28 February 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today.

Chapters:

00:00:00 - Enter the Perpetual Traffic Arena
00:01:58 - Digital Marketer & The Founder's Board Blueprint
00:05:24 - Masterminds: The Hidden Growth Accelerator
00:06:06 - AI’s Customer Service Takeover
00:15:27 - Data: The Make-or-Break Factor
00:18:02 - Meta’s Audience Segmentation Secrets
00:26:44 - The Ad Set Performance Lab
00:27:51 - Audience Segmentation vs. Attribution Windows
00:29:38 - Ads Manager: Audience Setup Masterclass
00:31:33 - Data Integrity & Attribution Warfare
00:36:50 - Meta’s Attribution Minefield
00:39:42 - Tier 11 Data Suite: Your Competitive Edge
00:49:53 - The Final Word: What’s Next?

LINKS AND RESOURCES:

Transcript

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0:00.0	Hey folks, Ralph here.
0:02.3	With something that could seriously upgrade your top of funnel ad game, if you've been a
0:07.4	PT listener for any period of time, you know that we talk about top of funnel all the
0:10.8	time and how challenging it is for you to get quality top of funnel clients or leads
0:17.8	or customers and then convert them typically at bottom of funnel.
0:22.8	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:39.9	but they pair it with display retargeting. So you're hitting the audiences with a complete approach.
0:46.4	You reach them, then you remind them, and then you collect the revenue. It's a strategy designed
0:52.6	to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:12.9	And the match rate is awesome.
1:15.0	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCritter, we twisted
1:28.7	their arm to get us a great deal for you, the PT listener. They are offering a special deal for
1:34.3	y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the
	...

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