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Perpetual Traffic

Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 25 February 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR."

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic
  • 00:00:47 - Flashback Files: What You Missed
  • 00:01:59 - Enter Josh Hill: The Hiring Architect
  • 00:02:46 - Military Precision Meets HR Strategy
  • 00:04:23 - Hiring Without Core Values? Good Luck
  • 00:07:35 - The Blueprint for Hiring Excellence
  • 00:12:19 - The Three Phases You Can’t Skip
  • 00:16:12 - The Map That Prevents Hiring Chaos
  • 00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle
  • 00:21:14 - Employees as Subscribers, Not Just Hires
  • 00:22:49 - The Clone Trap: Hiring Yourself Over & Over
  • 00:25:33 - Gut Instincts vs. Process: The Hiring Gamble
  • 00:28:17 - AI, Automation & The New Hiring Reality
  • 00:29:48 - Hiring Regrets: Expensive, Inevitable, Avoidable
  • 00:32:46 - Your Best Recruiters Are Already on Payroll
  • 00:38:22 - The Job Board Mirage vs. The Headhunting Goldmine
  • 00:40:02 - How to Win Over Passive Candidates
  • 00:42:30 - Keep This Conversation Going

LINKS AND RESOURCES:


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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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