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Perpetual Traffic

[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 4 March 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.

Chapters:

  • 00:00:00 - Breaking Down a Real Business Audit
  • 00:00:27 - Protecting Confidential Business Insights
  • 00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands
  • 00:01:38 - The Crucial Metrics That Drive Profitability
  • 00:04:05 - Subscription Models & Amazon Strategy: A Case Study
  • 00:07:02 - Actionable Fixes to Increase Profitability
  • 00:09:00 - Identifying Churn Patterns and Retention Challenges
  • 00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs
  • 00:12:30 - Strategies to Improve Subscription Retention
  • 00:14:15 - Pricing Adjustments for Profitability
  • 00:16:00 - The Role of Amazon in Customer Acquisition
  • 00:18:20 - Balancing Direct Sales and Amazon Growth
  • 00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales
  • 00:22:30 - Optimizing Amazon Best Seller Rank for Visibility
  • 00:25:00 - Implementing a Sustainable Paid Traffic Strategy
  • 00:27:45 - Email and Organic Strategies to Boost LTV
  • 00:30:10 - Preparing for Scaling Without Losing Profitability
  • 00:32:22 - Final Takeaways: The Roadmap to Scaling Smart

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, it's Ralph here. Let me tell you about a lifestyle brand that we recently worked with where they grew their revenue by 49.8% year over year and hit eight figures in top line revenue for the very first time in their history. And they are now on track for 25 million in revenue in 2025. We are so excited to be working with this company.

0:23.8

And the reason why is they started using Tier 11 Data Suite about a year ago.

0:29.3

It re-reduced their unattributed traffic by 90%.

0:34.3

That's right.

0:35.9

They're unattributed, direct, unknown traffic that probably frustrates

0:39.7

the hell out of you over in GA4 or one of those other crappy attribution tools. We reduced

0:45.1

that unattributed traffic by 90 percent, uncovered $850,000 in hidden revenue and scaled

0:52.4

their ad spend by over 3x.

0:55.0

These results are not magic.

0:57.2

The results of clean, accurate data and a system designed for today's privacy world where

1:02.8

everybody is trying to block your data.

1:05.1

If you want to see these kinds of results for your business, reach out and let's make it happen.

1:09.1

Over at tier 11.com forward slash apply

1:12.3

and discover how tier 11 data suite can finally allow you to scale your business, acquiring new

1:18.9

customers at a cost you can afford. Head on over to tier 11.com forward slash apply.

1:24.6

Hello and welcome to the perpetual traffic podcast. This is your host,

1:27.5

Ralph Burns, and the founder and CEO of Cheer 11, not alongside my amazing co-host, Lauren

1:33.7

E. Petrillo today. I am solo because we're doing something different here today. We're doing

1:39.0

something today that we've never done before, never revealed. We are actually going to listen in on a business audit that we did a few weeks ago

1:48.9

that is highly edited.

1:51.2

If you're watching this over on our YouTube channel,

1:54.1

there's going to be a lot of confidential information that we're going to discuss here

...

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