How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 22 February 2021

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Trevor is the co-founder and CEO of Measured, an industry leader in cross-channel media incrementality measurement for portfolio investment decisions.

Trevor has spent his 20-year career building and growing enterprise technology companies. He is a pioneer and expert in the cross-channel marketing measurement category, having spent the last 10 years working with advertisers to deploy and benefit from advanced cross-channel measurement technologies.

He has worked with Fortune 500 companies and emerging brands across retail, eCommerce, telco, finance, auto and CPG in North America, Europe and Australia. Trevor earned an MBA from the University of Southern California and holds a degree in mechanical engineering from Santa Clara University.

Transcript

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0:00.0	So definitely north of 4 million run rate in terms of, in terms of last year,
0:02.7	how closer you do you think you can get above 10 million revenue this year in terms
0:06.3	of running in December? Yes. So that is that is a plan and the goal.
0:11.9	You are listening to conversations with Nathan Latka. Now if you're hearing this,
0:17.1	it means you're not currently on our subscriber feed. To subscribe, go to getlatka.com.
0:24.1	When you subscribe, you won't hear ads like this one. You'll get the full interviews. Right now,
0:30.6	you're only hearing partial interviews. And you'll get interviews three weeks earlier from founders,
0:37.1	thinkers, and people I find interesting.
0:39.7	Like Eric Wan, 18 months before he took Zoom public.
0:44.0	We got to grow faster. Minimum is 100% over the past several years.
0:48.4	Or bootstrap founders like Vivek of QuestionPro.
0:51.7	When I start the company, it was not cool to raise.
0:53.7	Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.
0:59.7	We want to see a real pervasive data culture, and then the rest flows behind that.
1:04.8	If you'd like to subscribe, go to gitlatka.com.
1:08.8	There, you'll find a private RSS feed that you can add to your favorite podcast listening
1:13.3	tool, along with other subscriber-only content.
1:17.2	Now look, I never want money to be the reason you can't listen to episodes.
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1:25.5	I grant 100% of those requests, no questions asked.
1:31.4	Hello, everyone. My guest today is Trevor Testweed. He's the co-founder and CEO of Measured, an
1:36.1	industry leader in cross-channel media, incrementally measurement portfolio investment decisions.
	...

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