How Many Marketing Channels Is Too Many At A Time? #1830

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 August 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time? [00:27] When to go for many channels and when to rein it in. [01:18] Eric and Neil’s journey with an omnichannel approach. [02:11] You get what you focus on. [02:49] Waiting until a channel is popular. [03:20] Eric’s journey on Clubhouse and the results he got. [04:11] That’s it for today! [04:12] Go to marketingschool.io/live to get access to our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.5	Today, we're going to talk about how many marketing channels is too many at a time.
0:56.8	So it's funny, everyone's just like, oh, yeah, you need to go Omni Channel.
1:01.0	And Eric and I are big on Omni Channel.
1:03.8	Some people ask us like, ah, is it too many?
1:06.5	I'm going after all these channels and it's like NASCAR.
1:10.4	And the answer is it really varies.
1:13.8	If you're a established business, you have tons of people, you have a big team.
1:18.9	You ideally want to go after all of them.
1:21.0	And if you're a small business in the short run, you can't go after all the channels.
1:26.6	You need to go after all the ones that are producing the best results.
	...

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