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Marketing School - Digital Marketing and Online Marketing Tips

3 Quick Copy Fixes For A Better Conversion Rate #1831

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 19 August 2021

⏱️ 4 minutes

🧾️ Download transcript

Summary

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate. [00:29] Optimizing the copy in your call to actions. [01:09] Different ways to add extra personalization. [01:25] Surveying your audience and taking action on objections. [02:21] That’s it for today! [02:22] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use DreamHouse.

0:42.2

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to

0:47.1

improve your low time.

0:48.4

Today, we're going to talk about three quick copy fixes for a better conversion rate

0:55.2

and Neil's going first.

0:57.0

The first fix is your CTAs.

0:59.4

So whether it's Attacar, Attabasca, you know, what we found is Attacar tends to work best for

1:05.8

SaaS, start your free trial or get started now or something related to your product.

1:10.4

Like if I'm selling SEO product, you know, grow your SEO traffic or increase your rankings.

1:16.0

You know, look to see what your call to actions are for your main buttons, whether it's

1:21.0

to Attacar or complete checkout.

1:23.8

And those little text that you include in those buttons make a huge impact on your

1:28.2

conversion rate more than just like the color of the button, which funny enough, everyone

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